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The Economy's Influence on the Latino Vote
Clip: 10/9/2024 | 2m 5sVideo has Closed Captions
The economy has hit small Latino businesses hard and for many business owners.
Throughout the years, Johanna Ortiz's community knew to come to her for a little bit of Puerto Rico in Milwaukee, Wisconsin. A baker of delicious 'pastelitos' and flavorful pernil, she knew it was time to make it official with her own café. But in the years since she's opened, the math is not adding up.
![VOCES: Latino Vote 2024](https://image.pbs.org/contentchannels/obghR8N-white-logo-41-HNE9grw.png?format=webp&resize=200x)
The Economy's Influence on the Latino Vote
Clip: 10/9/2024 | 2m 5sVideo has Closed Captions
Throughout the years, Johanna Ortiz's community knew to come to her for a little bit of Puerto Rico in Milwaukee, Wisconsin. A baker of delicious 'pastelitos' and flavorful pernil, she knew it was time to make it official with her own café. But in the years since she's opened, the math is not adding up.
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Learn Moreabout PBS online sponsorship(gentle music) - [Johanna] My husband and I, we're Puerto Rican and we go to Puerto Rico twice a year, minimum.
So, for Johanna's Cafe, the concept came from bringing a little part of what's home to Milwaukee.
- [SPEAKER] De que tamaño le doy los jugos de maracuya?
Mediano.
Ok. Cuando la gente viene acá mucha gente viene de Puerto Rico dice, "Oh my god, me siento como que si estuviera en Puerto Rico," and that's what we like.
This business is our baby.
It's gonna be like five years.
And you know when you think it's like, okay, finally survived.
First year.
The second year.
And then, you know, the economy hits and then it's like, okay, so what happens now?
Things have gone up, tripled and quadruple.
Oil, when we opened, it was like $16, the, the container.
Now it's like $52, but we can't charge quadruple for our products.
We can't do that.
So we're struggling because it's like, it's not adding up.
The math is not adding up.
Okay.
I'm not even like a Democrat or, or a Republican.
At this point, it's just like something's gotta be done with the economy.
It's affecting small businesses in a way that people have no idea.
We like what we do.
I have a responsibility because our employees have bills to pay.
But if somebody gives us enough money to pay what we owe and at least have three months of (laughs) sleep, (laughs) I think I would consider selling.
It is what it is.
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